A year after joining the family business, Batra decided to
red fila disruptor 2 opt for a more hands-on approach. In 2014, he went back to the drawing board and devised a new strategy by looking at the product mix, closing down most of the outlets that were adding no value to the brand experience, exiting some of the footwear categories, created a design department that was edgy, and adding a lot of global products that were not available earlier in the country. The results are for all to see. Over last year or so, the average maximum retail price has doubled, claims Batra. While average margin delivery went up and profits improved, the products got a makeover by donning a modernised look and feel and the products made a presence across 700 points of sale across the country.
I am always paranoid about what can go wrong but I am also most positive about what we are doing right, he signs off.FILA - Square HPL table ¬ 1,290.00 Videos Salone
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Partnering with the estate was key for this collaboration. Everyone involved is thrilled and excited about the collection as it honors Biggie's legacy.The women's separates in the range are made of refreshing, timeless silhouettes. The looks include tracksuits, form-fitting dresses and lightweight jackets . Additional pieces which make up the range are bras , bodysuits, crop tees and high waisted leggings. Branding is seen throughout FILA's SS19 collection, but it's not overdone. A few of our favorite picks include a black tracksuit emblazoned with pink and yellow accents and a mesh bright green jacket.
The
fila work shoes 120-square meter boutique offers footwear and apparel from the United States, Japan and Korea. In the first month, it made P6 million in sales from an emerging upper-class clientele that is rediscovering the brand but are used to quality materials. They are willing to spend P3,499 to P4,999 for a pair as long as the styles come in limited editions.Despite being a heritage brand, Fila manages to keep a "fresh" image in the Philippines. Another marketing strategy that Albert reveals might explain this. A recent usage, attitude and image research
revealed that consumers always find new products on the shelves.